Core Skill 2. Target your audience and purpose
Apply this absolute standard for success
Enroll in Course
This course gives you an objective standard to succeed
Write better documents
This course sets out the standard we use at Wordsmith to:
- make every decision about a document—from word choice to structure to formatting
- verify our decisions and double check document quality
- know when the job is well done
Feel more confident
Many writers worry about “getting it right," but are left guessing at what that means. This undermines confidence and takes too much time. The course content will give you a framework to:
- make successful, confident decisions
- cut writing time in half
- minimize the number of edits later in the process
This presents the best of what we've learned from our over 40 years of experience working with workplace writers. See our other online courses and examples of our work to learn more.
Course Curriculum
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StartUnit 1—How to measure document quality (1:19)
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StartUnit 2—Put yourself in the reader's shoes (2:17)
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StartUnit 3—Think about the action you want to accomplish (5:01)
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StartUnit 4—Tell your reader what they are reading and why
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StartUnit 5—Consider multiple audiences and layered purposes (2:40)
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StartUnit 6—Integrate this approach into your day-to-day
What users say about the course
"Very positive. I will invest more deliberately in the thinking prior to writing in the future and keep the audience firmly in mind."
-Writer from a provincial ministry of education
"Before everyone was just harping about audience but I couldn’t translate that into how to actually write. I feel excited about drafting now. I feel like I have some wind under my sails."
- Lawyer from one of the world's top-performing law firms
"I found the training useful. The two key changes I'll make are to be relentless in focusing on the message that the audience needs, and be willing to rethink documents as a reviewer, especially upon initial review, rather than feeling bad and just wordsmithing."
- Director of a global non-profit
Get started now!
Other Wordsmith courses
Frequently Asked Questions
Your Instructors
Wordsmith has been training workplace writers for over 40 years. We specialize in helping professionals get their expertise onto paper quickly, clearly, and with confidence.
Our courses offer practical tools you can apply immediately, and we deliver the content in multiple ways to keep learning engaging. These courses come from our team's expertise and Wordsmith’s decades of organizational knowledge. You can read the team’s bios here.